Lane, S and Fisher, S (2015) 'The influence of celebrity chefs on a student population.' British Food Journal, 117 (2). pp. 614-628. ISSN 0007-070X
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Abstract
The purpose of this paper is to investigate the exposure of a student population to celebrity chef television programmes, to assess the influence these figures have, and how they are perceived. A survey was conducted through an online questionnaire distributed at Bath Spa University. The approach included asking respondents why they watched programmes featuring celebrity chefs; to select a named celebrity chef whom they thought had most influenced their food habits, and to name particular chefs relating to campaign descriptions. A significant proportion of the study group watched television programmes fronted by celebrity chefs (84 per cent); the main reason for watching was for entertainment. Overall, reported influence was insignificant, though Jamie Oliver was selected as the chef with most influence on the respondent’s food habits. Jamie Oliver’s campaign to improve school dinners was also the most recognised, and celebrity chefs were generally viewed positively.
| Item Type: | Article |
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| Keywords: | students , influence , consumer perceptions , celebrity chefs, cooking skills , entertainment |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology Q Science > QH Natural history > QH301 Biology |
| Divisions: | School of Sciences |
| Identification Number: | https://doi.org/10.1108/BFJ-09-2013-0253 |
| Date Deposited: | 02 Sep 2014 16:27 |
| Last Modified: | 15 Aug 2021 09:37 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/4039 |
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