Freeman, M (2013) Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling. In: International Communication Association Annual Conference – Transmedia Storytelling: Theories, Methods and Research Strategies, 17-21 June 2013, Hilton Metropole London, UK.
Official URL: https://www.icahdq.org/conf/2013/program.asp
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Bath School of Art, Film and Media |
| Date Deposited: | 08 Jul 2015 14:20 |
| Last Modified: | 05 Jan 2022 15:22 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/6304 |
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