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The effect of personal attitudes on information processing biases in religious individuals

Yousaf, O and Gobet, F (2016) 'The effect of personal attitudes on information processing biases in religious individuals.' Journal of Cognitive Psychology, 28 (3). pp. 366-373. ISSN 2044-5911

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Abstract

Selective exposure, the confirmation bias of preferring attitude-consistent over attitude-inconsistent information, is empirically a well-established phenomenon of human behaviour. However, most of the research on selective exposure has been conducted either on what material participants select or what they attend to once the material is presented. We extended a selective exposure paradigm by measuring biases at both the selection and the reading stages of information processing. After Christian participants (n = 41) were asked about their views on tithing (a religious practice of giving charity), selective exposure biases were not systematic but were moderated by participants’ views on tithing. That is, those who were in favour of tithing showed a preference for anti-tithing material (i.e. attitude-inconsistent material), whereas those who were not in favour of tithing also showed a preference for anti-tithing material (i.e. attitude-consistent material). Our study indicates that resistance to persuasion might in some cases depend on attitude direction.

Item Type: Article
Keywords: selective information processing, religious attitudes, selective exposure, selective attention
Divisions: College of Liberal Arts
Date Deposited: 22 Sep 2017 15:58
Last Modified: 28 Sep 2017 08:41
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