Freeman, M (2017) Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away. In: Transmedia UK: Sector by Sector, 24 November 2017, Bath Spa University, UK.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Bath School of Art, Film and Media |
| Date Deposited: | 30 Oct 2018 12:18 |
| Last Modified: | 05 Jan 2022 15:22 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/10722 |
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