Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away

Freeman, M (2017) Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away. In: Transmedia UK: Sector by Sector, 24 November 2017, Bath Spa University, UK.

Item Type: Conference or Workshop Item (Paper)
Divisions: Bath School of Art, Film and Media
Date Deposited: 30 Oct 2018 12:18
Last Modified: 05 Jan 2022 15:22
URI / Page ID: http://researchspace.bathspa.ac.uk/id/eprint/10722
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