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Advertising, literature and print culture in Ireland, 1891-1922

Strachan, J and Nally, C (2012) Advertising, literature and print culture in Ireland, 1891-1922. Palgrave Macmillan, Basingstoke. ISBN 9780230298736

Abstract

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Fein and the Irish Free State.

Item Type: Book
Keywords: Popular literature — Ireland — History and criticism. Advertising, Magazine — Ireland — History. National characteristics in literature. National characteristics, Irish — History. Literature and society — Ireland — History. Consumption (Economics) — Ireland — History. Nationalism in advertising — Ireland — History — 19th century. Nationalism in advertising — Ireland — History — 20th century. Advertising — Ireland — History — 19th century. Advertising — Ireland — History — 20th century.
Subjects: D History General and Old World > D History (General)
Divisions: College of Liberal Arts
Date Deposited: 20 Feb 2013 11:45
Last Modified: 29 Apr 2016 13:28
URI: http://researchspace.bathspa.ac.uk/id/eprint/1125
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