Cultural influences on innovation resistance: a conceptual framework

Salari, N (2017) 'Cultural influences on innovation resistance: a conceptual framework.' In: Shiu, E, ed. Research handbook of innovation and creativity for marketing management. Edward Elgar, Cheltenham, pp. 156-170. ISBN 9781786434982

Official URL: https://www.e-elgar.com/shop/research-handbook-of-...
Item Type: Book Chapter or Section
Keywords: innovation, innovation resistance, culture
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Bath Business School
Date Deposited: 26 Apr 2019 15:24
Last Modified: 26 Apr 2019 15:24
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