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Swarovski

Moor, D (2012) Swarovski. [Composition]

Item Type: Composition
Creators: Moor, D
Date: 2012
Additional Information:

A 'below the line' branding exercise (in-store promotions and corporate events only), this premium crystal manufacturer commissioned Carl Barat and Davey Ray Moor to write a song to assist re-branding this Austrian company with associations and connotations of London/UK music culture. In a similar fashion to Burberry and Calvin Klein, Swarovski 'positioned' their stores with an exclusive song tailor-made to evoke images of light and crystal. Again this is a creative cycle that provides the platform for a study of the mutability of identity in song and this shall provide some valuable qualitative data for the doctoral study currently in canditature.

Subjects: M Music and Books on Music > M Music
Divisions: College of Liberal Arts
Related URLs:
Date Deposited: 12 Mar 2013 11:23
Last Modified: 29 Apr 2016 14:06
URI: http://researchspace.bathspa.ac.uk/id/eprint/1350
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