Word of mouth in communicating sustainability via packaging in destination branding

Bowe, D (2015) Word of mouth in communicating sustainability via packaging in destination branding. In: 5th International Colloquium on Place Brand Management (ICPBM) - Governance and branding of destinations: relationships and impacts for successful brands, 3-4 September 2015, University of Aosta Valley, Aosta, Italy.

Item Type: Conference or Workshop Item (Paper)
Divisions: Bath Business School
Date Deposited: 04 Nov 2020 17:24
Last Modified: 04 Nov 2020 17:24
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