Bowe, D (2015) Word of mouth in communicating sustainability via packaging in destination branding. In: 5th International Colloquium on Place Brand Management (ICPBM) - Governance and branding of destinations: relationships and impacts for successful brands, 3-4 September 2015, University of Aosta Valley, Aosta, Italy.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Bath Business School |
| Date Deposited: | 04 Nov 2020 17:24 |
| Last Modified: | 15 Aug 2021 09:55 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/13597 |
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