Strachan, J (2011) Advertising and satirical culture in the Romantic period. Cambridge University Press, Cambridge. ISBN 9780521293068
Abstract
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
| Item Type: | Book |
|---|---|
| Note: | Part of the series 'Cambridge Studies in Romanticism'. |
| Subjects: | P Language and Literature > PN Literature (General) P Language and Literature > PN Literature (General) > PN0441 Literary History P Language and Literature > PQ Romance literatures |
| Divisions: | Chancelry and Research Management |
| Related URLs: | |
| Date Deposited: | 17 Aug 2014 21:08 |
| Last Modified: | 06 Dec 2022 13:28 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/3316 |
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