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The influence of celebrity chefs on a student population

Lane, S and Fisher, S (2015) 'The influence of celebrity chefs on a student population.' British Food Journal, 117 (2). pp. 614-628. ISSN 0007-070X

Abstract

The purpose of this paper is to investigate the exposure of a student population to celebrity chef television programmes, to assess the influence these figures have, and how they are perceived. A survey was conducted through an online questionnaire distributed at Bath Spa University. The approach included asking respondents why they watched programmes featuring celebrity chefs; to select a named celebrity chef whom they thought had most influenced their food habits, and to name particular chefs relating to campaign descriptions. A significant proportion of the study group watched television programmes fronted by celebrity chefs (84 per cent); the main reason for watching was for entertainment. Overall, reported influence was insignificant, though Jamie Oliver was selected as the chef with most influence on the respondent’s food habits. Jamie Oliver’s campaign to improve school dinners was also the most recognised, and celebrity chefs were generally viewed positively.

Item Type: Article
Keywords: Students , Influence , Consumer perceptions , Celebrity chefs, Cooking skills , Entertainment
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Q Science > QH Natural history > QH301 Biology
Divisions: College of Liberal Arts
Date Deposited: 02 Sep 2014 16:27
Last Modified: 29 Apr 2016 14:11
URI: http://researchspace.bathspa.ac.uk/id/eprint/4039
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