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The true cost of fundraising: should donors care?

Lee, S, Sargeant, A and Jay, E (2008) 'The true cost of fundraising: should donors care?' Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0174

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: College of Liberal Arts
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Date Deposited: 02 Sep 2014 16:28
Last Modified: 29 Apr 2016 14:12
URI: http://researchspace.bathspa.ac.uk/id/eprint/4238
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