The true cost of fundraising: should donors care?

Lee, S, Sargeant, A and Jay, E (2008) 'The true cost of fundraising: should donors care?' Journal of Direct, Data and Digital Marketing Practice, 9 (4). pp. 340-353. ISSN 1746-0174

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Bath Business School
Identification Number:	https://doi.org/10.1057/dddmp.2008.5
Related URLs:	Publisher
Date Deposited:	02 Sep 2014 16:28
Last Modified:	15 Aug 2021 09:37
URI / Page ID:	https://researchspace.bathspa.ac.uk/id/eprint/4238

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