No logo? No way. Branding in the non-profit sector

Lee, S and Stride, H (2007) 'No logo? No way. Branding in the non-profit sector.' Journal of Marketing Management, 23 (1/2). pp. 107-122.

Item Type:	Article
Divisions:	Bath Business School
Related URLs:	Publisher
Date Deposited:	02 Sep 2014 16:28
Last Modified:	15 Aug 2021 09:37
ISSN:	1472-1376
URI / Page ID:	https://researchspace.bathspa.ac.uk/id/eprint/4241

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