No logo? No way. Branding in the non-profit sector

Lee, S and Stride, H (2007) 'No logo? No way. Branding in the non-profit sector.' Journal of Marketing Management, 23 (1/2). pp. 107-122. ISSN 1472-1376

Item Type: Article
Divisions: Bath Business School
Identification Number: https://doi.org/10.1362/026725707X178585
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Date Deposited: 02 Sep 2014 16:28
Last Modified: 13 Mar 2020 11:16
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