Lee, S, Sargeant, A and Jay, E (2006) 'Benchmarking charity performance: returns from direct marketing in fundraising.' Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Bath Business School |
| Related URLs: | |
| Date Deposited: | 02 Sep 2014 16:28 |
| Last Modified: | 15 Aug 2021 09:37 |
| ISSN: | 1540-6997 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/4242 |
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