Benchmarking charity performance: returns from direct marketing in fundraising

Lee, S, Sargeant, A and Jay, E (2006) 'Benchmarking charity performance: returns from direct marketing in fundraising.' Journal of Nonprofit & Public Sector Marketing, 16 (1/2). pp. 77-94. ISSN 1540-6997

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: Bath Business School
Identification Number: https://doi.org/10.1300/J054v16n01_05
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Date Deposited: 02 Sep 2014 16:28
Last Modified: 13 Mar 2020 11:16
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