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Operationalising the brand values construct in the social welfare non-profit context

Lee, S and Stride, H (2006) Operationalising the brand values construct in the social welfare non-profit context.

Item Type: Commissioned Report
Additional Information:

Commissioned by The Shaw Trust.

Divisions: College of Liberal Arts
Date Deposited: 02 Sep 2014 16:28
Last Modified: 29 Apr 2016 14:12
URI: http://researchspace.bathspa.ac.uk/id/eprint/4262
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