Operationalising the brand values construct in the social welfare non-profit context

Lee, S and Stride, H (2006) Operationalising the brand values construct in the social welfare non-profit context.

Item Type: Commissioned Report
Note:

Commissioned by The Shaw Trust.

Divisions: Bath Business School
Date Deposited: 02 Sep 2014 16:28
Last Modified: 15 Aug 2021 09:37
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