"Metal for the masses": or, will metal ever be mainstream again? (and why we should want it to be…)

Brown, A.R (2015) '"Metal for the masses": or, will metal ever be mainstream again? (and why we should want it to be…).' In: Karjalainen, T-M and Kärki, K, eds. Modern heavy metal: markets, practices and cultures - International Academic Research Conference, June 8–12, 2015, Helsinki, Finland: proceedings. International Institute for Popular Culture, Turku, pp. 454-464. ISBN 9789526062174

Official URL: http://iipc.utu.fi/MHM/Brown.pdf

Abstract

Exploring the model of scene-based innovation and scarcity that characterised the 90s extreme metal underground, as eloquently outlined by Keith Kahn-Harris, this paper seeks to evaluate the extent to which its model of “eclipsed” symbolic capital accumulation is the key not to its success but relative failure to achieve innovation, development and change in metal music. Debating Lena and Peterson’s AgSIT model of genre trajectories, this paper argues such change in metal music have always been tied to the formation and demise of music “mainstreams.” The problem from this perspective is that NWOBHM, doom, power (including symphonic), thrash, grindcore, death and black metal did not mainstream enough (with the exception of some notable bands) to allow the next cycle of musical innovation to commence.

Item Type: Book Chapter or Section
Note:

Proceedings from the International Academic Research Conference, June 8–12, 2015, Helsinki, Finland. No. 6 of the IIPC Publication Series. Also available with ISSN 1797-318X and ISSN 1799-4977.

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Divisions: Bath School of Art, Film and Media
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Date Deposited: 22 Jul 2015 14:22
Last Modified: 05 Jan 2022 15:44
ISSN: 1797-318X
URI / Page ID: https://researchspace.bathspa.ac.uk/id/eprint/6259
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