Freeman, M (2015) 'Up, up and across: Superman, the Second World War and the historical development of transmedia storytelling.' Historical Journal of Film, Radio and Television, 35 (2). pp. 215-239. ISSN 1465-3451

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Re-contextualising the industrial evolution of transmedia storytelling – itself typically branded a product of contemporary media convergence – this article examines the industrial role of transmedia storytelling during a period of Classical Hollywood. Exploring the roles of licensing, corporate authorship, and cross-industrial relations amidst the cultural context of World War II, the article draws on Superman and the expansions of the character’s storyworld across multiple media during the 1940s and 1950s to assess how the media of comics, radio, cinema, and television can be recognised during this period as convergent industry platforms where transmedia narratives unfolded.

Item Type: Article

First published online on 08 August 2014 ahead of its inclusion in a specific issue.

Keywords: Transmedia; Media Convergence; Classical Hollywood; Narrative; Promotion; Superman
Divisions: College of Liberal Arts
Date Deposited: 08 Jul 2015 11:43
Last Modified: 29 Apr 2016 13:27
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