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Transmediating Tim Burton’s Gotham City: brand convergence, child audiences, and Batman: The Animated Series

Freeman, M (2014) 'Transmediating Tim Burton’s Gotham City: brand convergence, child audiences, and Batman: The Animated Series.' Networking Knowledge: Journal of the MeCCSA-PGN, 7 (1). pp. 41-54. ISSN 1755-9944

Abstract

During the early 1990s, Batman, a highly valued media franchise, was an ever-expanding phenomenon, with franchise owner Warner Bros. having reinvigorated the property with Batman (Tim Burton, 1989). This article will examine the subsequent six-year period of its franchise production, using Batman as a case study for exploring the ways in which distinct versions of a fictional character – each constructed under different creative contexts with differing artistic sensibilities, aimed at varying groups of audiences across media – became the combined products of brand convergence across each media iteration, a concept that was crucial to the transmediality of Batman as both commercial brand and fictional storyworld.

Item Type: Article
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Divisions: College of Liberal Arts
Date Deposited: 08 Jul 2015 15:15
Last Modified: 29 Apr 2016 13:27
URI: http://researchspace.bathspa.ac.uk/id/eprint/6289
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