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James Bond as transmedia fan anomaly

Freeman, M (2015) 'James Bond as transmedia fan anomaly.' In: Hines, C, ed. Fan phenomena: James Bond. Intellect, Bristol, pp. 28-37. ISBN 9781783205172

Abstract

In examining the James Bond fictional storyworld across media, this chapter will look across some of the more recent films and videogames. Specifically, I will discuss particular reviews and newspaper features about particular Bond video games so to highlight the different ways in which the Bond franchise has been received across media compared to other, more characteristically transmedial franchises such as The Matrix. I argue that that the James Bond franchise doesn’t actually engage with popular strategies of transmedia storytelling; instead, I show that Bond makes use of a fixed temporality that works to engage fans across multiple media via strategies based around wish-fulfilment, nostalgia, and retroactive continuities.

Item Type: Book Chapter or Section
Divisions: College of Liberal Arts
Date Deposited: 22 Jul 2015 09:44
Last Modified: 29 Apr 2016 13:27
URI: http://researchspace.bathspa.ac.uk/id/eprint/6292
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