Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling

Freeman, M (2013) Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling. In: International Communication Association Annual Conference – Transmedia Storytelling: Theories, Methods and Research Strategies, 17-21 June 2013, Hilton Metropole London, UK.

Official URL: https://www.icahdq.org/conf/2013/program.asp
Item Type: Conference or Workshop Item (Paper)
Divisions: Bath School of Art, Film and Media
Date Deposited: 08 Jul 2015 14:20
Last Modified: 05 Jan 2022 15:22
URI / Page ID: http://researchspace.bathspa.ac.uk/id/eprint/6304
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