Hackley, C, Bengry-Howell, A, Griffin, C, Szmigin, I, Mistral, W and Hackley, R.A (2015) 'Transgressive drinking practices and the subversion of proscriptive alcohol policy messages.' Journal of Business Research, 68 (10). pp. 2125-2131.
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Abstract
This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.
| Item Type: | Article |
|---|---|
| Note: | Alcohol; Policy; Binge drinking; Young people; Counter-culture |
| Divisions: | School of Sciences |
| Date Deposited: | 02 Feb 2016 14:56 |
| Last Modified: | 15 Aug 2021 09:41 |
| ISSN: | 0148-2963 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/7145 |
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