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Transgressive drinking practices and the subversion of proscriptive alcohol policy messages

Hackley, C, Bengry-Howell, A, Griffin, C, Szmigin, I, Mistral, W and Hackley, R.A (2015) 'Transgressive drinking practices and the subversion of proscriptive alcohol policy messages.' Journal of Business Research, 68 (10). pp. 2125-2131. ISSN 0148-2963

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Abstract

This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

Item Type: Article
Additional Information:

Alcohol; Policy; Binge drinking; Young people; Counter-culture

Divisions: College of Liberal Arts
Date Deposited: 02 Feb 2016 14:56
Last Modified: 29 Apr 2016 14:11
URI: http://researchspace.bathspa.ac.uk/id/eprint/7145
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