Freeman, M (2019) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production, promotion and reception. University of Iowa Press, Iowa City, pp. 23-38. ISBN 9781609386436
Official URL: https://www.uipress.uiowa.edu/books/9781609386436/...
| Item Type: | Book Chapter or Section |
|---|---|
| Divisions: | Bath School of Art, Film and Media |
| Research Centres and Groups: | Centre for Media Research |
| Date Deposited: | 12 Apr 2016 09:42 |
| Last Modified: | 16 May 2022 13:10 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/7546 |
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