Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away

Freeman, M (2019) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production, promotion and reception. University of Iowa Press, Iowa City, pp. 23-38. ISBN 9781609386436

Official URL: https://www.uipress.uiowa.edu/books/9781609386436/...
Item Type: Book Chapter or Section
Divisions: School of Creative Industries
Date Deposited: 12 Apr 2016 09:42
Last Modified: 21 Oct 2020 18:34
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