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Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away

Freeman, M (2017) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production and promotion. University of Iowa Press. (Forthcoming)

Item Type: Book Chapter or Section
Divisions: College of Liberal Arts
Date Deposited: 12 Apr 2016 09:42
Last Modified: 29 Apr 2016 13:27
URI: http://researchspace.bathspa.ac.uk/id/eprint/7546
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