Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away

Freeman, M (2019) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production, promotion and reception. University of Iowa Press, Iowa City, pp. 23-38. ISBN 9781609386436

Official URL: https://www.uipress.uiowa.edu/books/9781609386436/...
Item Type: Book Chapter or Section
Divisions: Bath School of Art, Film and Media
Research Centres and Groups: Centre for Media Research
Date Deposited: 12 Apr 2016 09:42
Last Modified: 16 May 2022 13:10
URI / Page ID: http://researchspace.bathspa.ac.uk/id/eprint/7546
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