Freeman, M (2016) Promoting transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.
Official URL: http://c.ymcdn.com/sites/www.cmstudies.org/resourc...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Bath School of Art, Film and Media |
| Date Deposited: | 12 Apr 2016 09:37 |
| Last Modified: | 05 Jan 2022 15:22 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/7548 |
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