Freeman, M (2016) Promoting transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.

Official URL: http://c.ymcdn.com/sites/www.cmstudies.org/resourc...
Item Type: Conference or Workshop Item (Paper)
Divisions: College of Liberal Arts
Date Deposited: 12 Apr 2016 09:37
Last Modified: 29 Apr 2016 13:27
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