Collins, J, Collins, P and Hems, A (2015) Understanding commercial performance in museums: research and development report.
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Abstract
In the wake of the ongoing reductions in public funding, museums and other cultural organisations are increasingly looking for alternative sources of income. The drive to become more commercially astute has gained momentum in recent years. Growing numbers of organisations are placing a greater emphasis on generating income through commercial activity; in particular, maximising visitor spend. Museums are unique; unlike a shop or a restaurant, where numerous studies have been undertaken to understand to what stimulates spend and where a discourse of best practice has evolved to respond to the marketplace, very little information exists on what drives commercial growth in the museum environment. This study attempts to identify the factors which determine visitor spend, as a potential basis for future planning.
| Item Type: | Other |
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| Subjects: | A General Works > AM Museums (General). Collectors and collecting (General) |
| Divisions: | School of Writing, Publishing and the Humanities |
| Date Deposited: | 05 Jul 2016 08:55 |
| Last Modified: | 15 Aug 2021 09:42 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/7824 |
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