Freeman, M (2016) 'Small change - big difference: tracking the transmediality of Red Nose Day.' View: Journal of European Television History and Culture, 5 (10). pp. 87-96. ISSN 2213-0969

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This article analyses transmedia as a non-fictional social phenomenon, discussing the significance of participation, documentary, and community media. Specifically, the article conceptualises transmedia through the lens of charity politics. To do so, I use the Comic Relief charity campaign in the UK to trace how the social traditions, ways of life and sensibilities associated with Red Nose Day have evolved into emerging digital technologies to shape this charity campaign across the borders of multiple media platforms. Embracing how social specificity informs non-fictional transmedia, I position ‘infotainment’ as a key conceptual logic of non-fictional transmedia, showing how audiences follow the ‘ethos’ of Red Nose Day across multiple media.

Item Type: Article
Keywords: transmedia; Red Nose Day; documentary; participation; community media; social media
Divisions: College of Liberal Arts
Date Deposited: 06 Jan 2017 10:01
Last Modified: 28 Sep 2017 08:40
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