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Innovation in the local context - a case study of BYD in China

Loon, M (2016) Innovation in the local context - a case study of BYD in China. In: Asian Business & Management Special Issue and Conference 2016, Local Context and Challenges of Innovation in China, 11 - 12 April 2016, Queen Mary, University of London, London, UK.

Abstract

In this paper we have used the case of BYD to examine firm innovation in the China context. From a historical perspective, with its strategic diversification from battery to mobile phone manufacturing to automobile manufacturing, we find that BYD has been innovative in its production method, vertical integration strategy, and design of product for local customers. The effective understanding and leveraging of local contextual factors including supply of labor (especially low cost-highly skilled labor), growing middle class, and local industry environments have played important roles for BYD's innovation in China.

Item Type: Conference or Workshop Item (Paper)
Keywords: innovation, BYD, China, context, case study
Divisions: College of Liberal Arts
Date Deposited: 16 Jun 2017 16:47
Last Modified: 16 Jun 2017 16:47
URI: http://researchspace.bathspa.ac.uk/id/eprint/9668
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