Quan, I, Loon, M and Sanderson, J (2018) 'Innovation in the local context: a case study of BYD in China.' International Journal of Innovation and Technology Management, 15 (2).
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Abstract
In this paper we have use the case BYD to examine firm innovation in the China context. From a historical perspective, with its strategic diversification from battery to mobile phone manufacturing to automobile manufacturing, we find that BYD has been innovative in its production method, vertical integration strategy, and design of product for local customers. The effective understanding and leveraging of local contextual factors including supply of labor (especially low cost-highly skilled labor), growing middle, and local industry environments have played improtant roles for BYD's innovation in China.
| Item Type: | Article |
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| Keywords: | innovation; BYD; China; context; case study |
| Subjects: | A General Works > AS Academies and learned societies (General) |
| Divisions: | Bath Business School Chancelry and Research Management |
| Date Deposited: | 07 Aug 2017 14:22 |
| Last Modified: | 15 Aug 2021 09:46 |
| ISSN: | 0219-8770 |
| URI / Page ID: | https://researchspace.bathspa.ac.uk/id/eprint/9715 |
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