Number of items: 2.
Book Chapter or Section
Hobbs, J, Molesworth, M and Grigore, G
(2023)
'Success in the marketing of subscription services.'
In:
Kerrigan, F, ed.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions.
University of Birmingham, pp. 102-103.
ISBN 9781399958042
Please click the title to check availability.
Article
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