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Number of items:
4
.
Book Chapter or Section
Salari, N
(2017)
'Cultural influences on innovation resistance: a conceptual framework.'
In:
Shiu, E
, ed.
Research handbook of innovation and creativity for marketing management.
Edward Elgar, Cheltenham, pp. 156-170. ISBN 9781786434982 Please click the title to check availability.
Article
Salari, N
(2022)
'Electric vehicles adoption behaviour: synthesising the technology readiness index with environmentalism values and instrumental attributes.'
Transportation Research Part A: Policy and Practice
, 164. pp. 60-81.
Salari, N
and
Shiu, E
(2015)
'Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets.'
Journal of Marketing Analytics
, 3 (2). pp. 47-68. Please click the title to check availability.
Conference or Workshop Item
Smith, D
and
Salari, N
(2018)
Vampire grades: can simulations support learning without reflection?
In: American Marketing Academy Summer Conference, 10 - 13 August 2018, Boston, Massachusetts, USA.
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.