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Number of items: 4.

Book Chapter or Section

Salari, N (2017) 'Cultural influences on innovation resistance: a conceptual framework.' In: Shiu, E, ed. Research handbook of innovation and creativity for marketing management. Edward Elgar, Cheltenham, pp. 156-170. ISBN 9781786434982 Please click the title to check availability.


Salari, N (2022) 'Electric vehicles adoption behaviour: synthesising the technology readiness index with environmentalism values and instrumental attributes.' Transportation Research Part A: Policy and Practice, 164. pp. 60-81. ISSN 0965-8564

Salari, N and Shiu, E (2015) 'Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets.' Journal of Marketing Analytics, 3 (2). pp. 47-68. ISSN 2050-3326 Please click the title to check availability.

Conference or Workshop Item

Smith, D and Salari, N (2018) Vampire grades: can simulations support learning without reflection? In: American Marketing Academy Summer Conference, 10 - 13 August 2018, Boston, Massachusetts, USA.

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