Salari, N (2017) 'Cultural influences on innovation resistance: a conceptual framework.' In: Shiu, E, ed. Research handbook of innovation and creativity for marketing management. Edward Elgar, Cheltenham, pp. 156-170. ISBN 9781786434982
Official URL: https://www.e-elgar.com/shop/research-handbook-of-...
| Item Type: | Book Chapter or Section |
|---|---|
| Keywords: | innovation, innovation resistance, culture |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Bath Business School |
| Date Deposited: | 26 Apr 2019 15:24 |
| Last Modified: | 15 Aug 2021 09:51 |
| URN: | https://researchspace.bathspa.ac.uk/id/eprint/11651 |
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