The Merry Art Project

Opening Date: 2001-May-01
Closing Date: 2001-May-31
The Merry Art Project was a digital exhibition held at Selfridges, London and The Museum of Laforet, Tokyo, showing the work of Double O and Tomato Graphics. The project was a photographic installation capturing models responses to wearing garments from Double O's second collection. Inspired by the themes of happiness, the emphasis was to demonstrate the ephemerality of fashion, to capture the moment, but also to exemplify the natural joy of wearing specific garments. The outcome was a series of 12 photographs which demonstrated time, emotion and a genuine, non-staged reaction to person/object relationships.