Contemporary service recovery of tourism and hospitality businesses in Bath, UK

Li, L (2025) Contemporary service recovery of tourism and hospitality businesses in Bath, UK. Bath Spa University, Bath.

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Abstract

This report highlights some key findings of a research project led by Dr Li Li. The research investigated how tourism and hospitality businesses in Bath can utilize online customer reviews to enhance customer satisfaction, purchase intention, and recommendation intention during March and July 2025.

Item Type:	Commissioned Report
UN SDGs:	Goal 8: Decent Work and Economic Growth
Divisions:	Bath Business School
Date Deposited:	15 Sep 2025 09:04
Last Modified:	15 Sep 2025 09:04
URN:	https://researchspace.bathspa.ac.uk/id/eprint/17264

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