How do I generate visual data? A guide for business and management research

Shortt, H and Parsley, S (2025) How do I generate visual data? A guide for business and management research. Edward Elgar, Cheltenham. ISBN 9781839106828

Abstract

This insightful book examines seven core visual techniques as methods of primary data generation for research projects. It provides guidance and support to students conducting projects in the field of business and management, emphasizing the involvement of participants in the process. Harriet Shortt and Samantha Parsley trace the social science heritage of visual methods and analyze fresh perspectives on their students’ case studies. They explore key epistemologies, delving into ethical considerations and the kinds of research questions visual methods are well suited to answering. The book outlines technical concerns and features photographs from the authors’ own research projects to bring theories to life. It also includes an up-to-date literature review of published studies using visual methods, concluding with a future-orientated discussion on benefits and challenges of using these approaches.

Item Type:	Book
Divisions:	Professional Services
Date Deposited:	22 Sep 2025 12:56
Last Modified:	22 Sep 2025 12:56
URN:	https://researchspace.bathspa.ac.uk/id/eprint/17285

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