Franks, B, O'Sullivan, M, Durden-Myers, L 
ORCID: 0000-0001-7705-1138 and Roberts, W
(2026)
'Neoliberalism and physical literacy: a complex relationship explored.'
In: Durden-Myers, L, ed.
Routledge handbook of physical literacy.
Routledge, Abingdon, pp. 543-551.
ISBN 9781032703336
(Forthcoming)
Abstract
This chapter explores the evolving relationship between physical literacy (PL) and neoliberalism, positioning PL within a broader socio-political and historical framework. It critiques the commodification of human movement and highlights how neoliberal ideologies – emphasising individualism, market-driven efficiency, and privatisation – have reshaped education, public health, and physical activity. Once rooted in holistic well-being and embodied experiences, PL is increasingly reduced to a set of measurable outcomes and economic values. The chapter outlines how outsourcing, standardisation, and performance-based models have fragmented the delivery of physical education, often privileging commercial interests over inclusivity and access. It also examines how neoliberalism reinforces social inequalities, marginalising certain groups and diminishing communal approaches to movement. Drawing on political economy and critical pedagogy, the authors argue that PL has become entangled in systems that prioritise extrinsic value, undermining its foundational ideals. Despite this, the chapter acknowledges emerging efforts to resist these forces, advocating for more inclusive, community-oriented approaches. Ultimately, the authors call for a reimagining of PL as a universal right – one that supports lifelong engagement, equity, and human flourishing beyond market imperatives.
| Item Type: | Book Chapter or Section |
|---|---|
| Divisions: | School of Education |
| Related URLs: | |
| Date Deposited: | 17 Apr 2026 15:41 |
| Last Modified: | 17 Apr 2026 15:41 |
| URN: | https://researchspace.bathspa.ac.uk/id/eprint/17699 |
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