Operationalising the brand values construct in the social welfare non-profit context

Lee, S and Stride, H (2006) Operationalising the brand values construct in the social welfare non-profit context.

Item Type:	Commissioned Report
Note:	Commissioned by The Shaw Trust.
Divisions:	Bath Business School
Date Deposited:	02 Sep 2014 16:28
Last Modified:	15 Aug 2021 09:37
URN:	https://researchspace.bathspa.ac.uk/id/eprint/4262

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