An exploratory study on social media in China

Li, L, Zheng, S and Wang, Z (2015) 'An exploratory study on social media in China.' In: Tussyadiah, I and Inversini, A, eds. Information and Communication Technologies in Tourism 2015: proceedings of the international conference in Lugano, Switzerland, February 3 - 6, 2015. Springer, Cham, pp. 255-267. ISBN 9783319143422

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The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

Divisions: Bath Business School
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Date Deposited: 07 Dec 2016 11:09
Last Modified: 15 Aug 2021 09:44
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