Transmedia/genre: rethinking genre in a multiplatform culture

Freeman, M and Smith, A.N (2023) Transmedia/genre: rethinking genre in a multiplatform culture. Palgrave Macmillan, Cham. ISBN 9783031155826

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This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.

Item Type: Book
Keywords: digital and new media, popular culture, genre studies, media and communication
Divisions: Bath School of Art, Film and Media
Research Centres and Groups: Centre for Media Research
Date Deposited: 15 May 2017 08:58
Last Modified: 10 Feb 2023 15:29
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