Items where Author is "Fathima, Y"

Peter, R, Roshith, V ORCID: 0000-0002-2044-0789, Lawrence, S, Mona, A.E, Narayanan, K and Fathima, Y (2025) 'Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising.' Frontiers in Communication, 10. e155455.