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Morton, S.M.B, Grant, C.C, Atatoa-Carr, P.E, Robinson, E.M, Kinloch, J.M, Fleming, C.J, Kingi, T.R, Perese, L.M and Liang, R (2012) 'How do you recruit and retain a pre-birth cohort? Lessons learnt from Growing up in New Zealand.' Evaluation and the Health Professions. doi: 10.1177/0163278712462717