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Putri, N.F, Hameed, A, Akin, M ORCID: 0000-0002-9021-869X, Akin, I ORCID: 0000-0003-0918-7441, Khan, M.Z, Banerjee, S and Zaidi, S.M.T (2024) 'Analysing the modest fashion market: an empirical study of e-commerce best-selling products.' Journal of Islamic Marketing. doi: 10.1108/JIMA-03-2024-0142