Number of items: 3.
Book Chapter or Section
Smith, D, Gosling, J and Maddern, H
(2015)
'A consumer perspective on Moments of Truth.'
In:
Tait, A,
Denyer, D and
Narvydaite, M, eds.
BAM2015 conference proceedings.
British Academy of Management (BAM), London.
ISBN 9780954960889
Article
Conference or Workshop Item
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