The impact of navigability on flow-like experiences and user enjoyment of online art exhibitions

Zhang, B, Marcinkowski, M and Choi, Y (2013) The impact of navigability on flow-like experiences and user enjoyment of online art exhibitions. In: AEJMC Annual Conference, 8 - 11 August 2013, Renaissance Washington Hotel, Washington, DC, USA.

Abstract

With the development of new modes of web interface and 3D virtual environment, the concept of navigability is considered an important element to understand users’ experience with the interface. Particularly in the context of virtual art galleries, navigability can influence users’ level of immersive and enjoyable experience of artworks. Responding to the conflicting evidence showing both positive and negative effects of higher navigability on the evaluation of online art exhibitions, this study examines the impact of navigability on flow-like experiences (i.e., skill-challenge match, immersion) and user enjoyment and behavioral intention. Thirty-five undergraduate students participated in a between-subjects experimental study with two conditions (2D interface for low navigability vs. 3D interface for high navigability). Participants in the low navigability condition reported lower levels of skill-challenge match and higher levels of immersion and enjoyment than those in the high navigability condition. Also, we found that immersion, not a skill-challenge match, mediated the effect of navigability on enjoyment which led to behavioral intention. Based on the findings, theoretical and practical implications are discussed.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology B Philosophy. Psychology. Religion > BH Aesthetics G Geography. Anthropology. Recreation > GV Recreation Leisure N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software
Divisions:	School of Writing, Publishing and the Humanities
Date Deposited:	06 Dec 2016 14:33
Last Modified:	06 Jan 2022 19:41
URI / Page ID:	https://researchspace.bathspa.ac.uk/id/eprint/8576

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