Items where Author is "Stride, H"

Lee, S, Stride, H and Rose, S (2007) Identification of the Shaw Trust brand values and their role in driving commitment to the organisation.

Lee, S and Stride, H (2007) 'No logo? No way. Branding in the non-profit sector.' Journal of Marketing Management, 23 (1/2). pp. 107-122.

Lee, S, Rose, S, Stride, H and Farmer, B (2006) Effective brand strategy and the International Baccalaureate Organisation.

Lee, S and Stride, H (2006) Operationalising the brand values construct in the social welfare non-profit context.