Browse by Authors

Dalby, J and Freeman, M, eds. (2023) Transmedia selves: identity and persona creation in the age of mobile and multiplatform media. Routledge, Abingdon. ISBN 9780367680572

Freeman, M and Smith, A.N (2023) Transmedia/genre: rethinking genre in a multiplatform culture. Palgrave Macmillan, Cham. ISBN 9783031155826

Freeman, M (2022) 'Marketing virtual reality experiences… without the headset: watching, playing and fearing Anagram’s 'Goliath'.' Media Practice and Education, 23 (1). pp. 20-36. ISSN 2574-1144

Freeman, M (2021) 'Transmediality as an industrial form.' In: McDonald, P, ed. The Routledge companion to media industries. Routledge, Abingdon. ISBN 9780367225261

Freeman, M (2021) '“I am not really sure how to explain”: marketing augmented reality experiences to new audiences.' The International Journal of Creative Media Research, 7. ISSN 2631-6773 Please click the title to check availability.

Freeman, M (2019) '“We don’t get to stay the same way we started”: 'The walking dead', augmented television, and sociological character-building.' Frontiers of Narrative Studies, 5 (2). pp. 287-304. ISSN 2509-4890

Freeman, M (2019) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production, promotion and reception. University of Iowa Press, Iowa City, pp. 23-38. ISBN 9781609386436 Please click the title to check availability.

Freeman, M (2019) 'Transmedia historiography as educational practice: narrativising Colombian cultural memory.' The International Journal of Creative Media Research, 1. ISSN 2631-6773

Freeman, M (2019) The world of The Walking Dead. Routledge, London. ISBN 9781138303379

Gómez, C.T, Freeman, M and Velásquez, E.M, eds. (2018) Arqueología transmedia en América Latina: mestizajes, identidades y convergencias = Transmedia archaeology in Latin America: miscegenation, identities and convergences. EAFIT University Press, Medellín, Colombia. ISBN 9789587205534

Freeman, M and Gambarato, R.R (2018) 'Introduction: transmedia studies - where now?' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London. Please click the title to check availability.

Freeman, M (2018) 'Transmedia attractions: the case of Warner Bros. Studio Tour - The Making of Harry Potter.' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London.

Freeman, M (2018) 'Transmedia charity: constructing the ethos of the BBC’s Red Nose Day across media.' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London.

Freeman, M and Gambarato, R.R, eds. (2018) The Routledge companion to transmedia studies. Routledge, London. ISBN 9781138483439

Freeman, M (2018) 'Introduction: practice and/as media industry research.' Media Practice and Education, 19 (2). pp. 117-121. ISSN 2574-1144

Freeman, M (2018) 'New paths in transmediality as vast narratives: the state of the field.' In: Brembilla, P and De Pascalis, I.A, eds. Reading contemporary serial television universes : a narrative ecosystem framework. Routledge, Abingdon, pp. 11-26. ISBN 9781138071391

Freeman, M (2018) 'India: augmented reality, transmedia reality and Priya’s Shakti.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384

Freeman, M and Meira, A.M (2018) 'Portugal: transmedia brand narratives, cultural intermediaries and port wine.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384

Freeman, M and Proctor, W, eds. (2018) Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384

Freeman, M and Proctor, W (2018) 'Introduction: conceptualizing national and cultural transmediality.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, Abingdon, pp. 1-16. ISBN 9781138732384

Freeman, M (2018) 'Foreword - transmedia journalism: a wild west?' In: Gambarato, R.R and Alzamora, G.C, eds. Exploring transmedia journalism in the digital age. IGI Global, Hershey, PA, xiv-xv. Please click the title to check availability.

Freeman, M (2017) Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away. In: Transmedia UK: Sector by Sector, 24 November 2017, Bath Spa University, UK.

Freeman, M and Tweed, C (2017) Transmedia UK: sector by sector. In: One-Day Academic-Industry Workshop, 24 November 2017, Bath Spa University, Corsham, UK.

Freeman, M and Proctor, W (2017) 'Up all night: the shifting roles of home media formats as transmedia storytelling.' In: Wroot, J and Willis, A, eds. DVD, Blu-ray and beyond: navigating formats and platforms within media consumption. Palgrave Macmillan, Cham, pp. 159-176. ISBN 9783319627571

Freeman, M (2017) 'From sequel to quasi-novelization: 'Splinter of the mind’s eye' and the 1970s culture of transmedia contingency.' In: Guynes, S and Hassler-Forest, D, eds. Star Wars and the history of transmedia storytelling. Amsterdam University Press, Amsterdam, pp. 61-72. ISBN 9789462986213

Freeman, M (2017) 'Interactive and participatory worlds.' In: Wolf, M. J. P, ed. The Routledge companion to imaginary worlds. Routledge, New York, pp. 198-206. ISBN 9781138638914

Freeman, M (2017) Searching for the...ethos?: Re-thinking the migration of audiences across multiple media. In: Transmedia Earth Conference, 11-13 October 2017, Medellín, Colombia.

Freeman, M (2017) 'A world of Disney: building a transmedia storyworld for Mickey and his friends.' In: Boni, M, ed. World building: transmedia, fans, industries. Amsterdam University Press, Amsterdam, pp. 93-108. ISBN 9789089647566

Freeman, M and Taylor-Ashfield, C (2017) '“I read comics from a feministic point of view”: conceptualizing the transmedia ethos of the Captain Marvel fan community.' The Journal of Fandom Studies, 5 (3). pp. 317-335. ISSN 2046-6692

Freeman, M (2017) 'Funding and management in the media convergence era: introduction.' International Journal on Media Management, 19 (2). pp. 103-107. ISSN 1424-1250

Freeman, M (2016) 'Small change - big difference: tracking the transmediality of Red Nose Day.' View: Journal of European Television History and Culture, 5 (10). pp. 87-96. ISSN 2213-0969 Please click the title to check availability.

Proctor, W and Freeman, M (2016) 'The first step into a smaller world: the transmedia economy of 'Star Wars'.' In: Wolf, M.J.P, ed. Revisiting imaginary worlds: a subcreation studies anthology. Routledge, pp. 223-245. ISBN 9781138942059

Freeman, M (2016) Historicising transmedia storytelling: early twentieth-century transmedia story worlds. Routledge, London. ISBN 9781138217690

Freeman, M (2016) Industrial approaches to media: a methodological gateway to industry studies. Palgrave Macmillan, Basingstoke. ISBN 9781137551757

Freeman, M (2016) Transmedia archaeologies in North and South America: "the clue to reconciliation in our country". In: Culture, Communication and Media Research Seminars, 30 November 2016, MediaCityUK, University of Salford, UK.

Freeman, M (2016) 'Intertexts, transtexts and paratexts: following the yellow brick roads of fin-de-siècle children’s fiction.' Kultura Popularna, 47 (1). pp. 4-15. ISSN 1644-8340

Freeman, M (2016) "Real” transmedia: cultures and communities of multiplatform media in Colombia. In: Kick-Starting Media: Cultures of Funding in Contemporary Media Industries, 9 June 2016, Bath Spa University, Bath, UK.

Proctor, W and Freeman, M (2016) The first step into a smaller world: the transmedia economy of Disney's Star Wars. In: Fantasies of Contemporary Culture, 23 May 2016, Cardiff University, Cardiff.

Freeman, M (2016) Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan as historical transmedia entertainment. In: BAFTSS Annual Conference – British Association of Film, Television and Screen Studies, 14-16 April 2016, University of Reading, Reading, UK.

Freeman, M (2016) Crossing media, time and countries: understanding transmedia as contexts of cultural specificity. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.

Freeman, M (2016) Promoting transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.

Freeman, M (2015) Deciphering models of transmedia production: history, creativity and technological change. In: Cultures and Industries of Creativity in Contemporary Media Landscapes, 16 November 2015, University of Salford, UK.

Freeman, M (2015) 'Branding consumerism: cross-media characters and story-worlds at the turn of the 20th century.' International Journal of Cultural Studies, 18 (6). pp. 629-644. ISSN 1460-356X

Freeman, M (2015) Wizards, jungles & men of steel: the industrial history of transmedia storytelling. In: Public Lecture Series, 29 October 2015, EAFIT University, Medellín, Colombia.

Freeman, M (2015) 'The killer who never was: complex storytelling, the Saw saga, and the shifting moral alignment of puzzle film horror.' In: Clayton, W, ed. Style and form in the Hollywood slasher film. Palgrave Macmillan, Basingstoke. ISBN 9781137496461

Freeman, M (2015) 'James Bond as transmedia fan anomaly.' In: Hines, C, ed. Fan phenomena: James Bond. Intellect, Bristol, pp. 28-37. ISBN 9781783205172

Freeman, M (2015) '“Who knows about the future? Perhaps only the dead”: configuring the trans-temporal timespan of Planet of the Apes as a transmedia saga.' In: Jones, M and Ormrod, J, eds. Time travel in popular media : essays on film, television, literature and video games. McFarland & Company, North Carolina, pp. 165-177. ISBN 9780786478071

Freeman, M (2015) The historical rise of transmedia storytelling. In: The 9th Annual Conference of NECS – European Network of Cinema and Media Studies: Transmediality in Modern Popular Culture, 17-20 June 2015, University of Łódź, Poland.

Freeman, M (2015) 'Up, up and across: Superman, the Second World War and the historical development of transmedia storytelling.' Historical Journal of Film, Radio and Television, 35 (2). pp. 215-239. ISSN 1465-3451

Freeman, M (2015) 'Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan™ as historical branded entertainment.' In: Martí-Parreño, J, Ruiz-Mafé, C and Scribner, L.L, eds. Engaging consumers through branded entertainment and convergent media. IGI Global, Hershey, PA, pp. 53-73. ISBN 9781466683426

Freeman, M (2015) Wizards, jungles & men of steel: the industrial history of transmedia storytelling. PhD thesis, University of Nottingham.

Scolari, C.A, Bertetti, P and Freeman, M (2014) Transmedia archaeology: storytelling in the borderlines of science fiction, comics and pulp magazines. Palgrave Pivot, Basingstoke. ISBN 9781137434364

Freeman, M (2014) Deciphering models of transmedia production: history and technological change. In: New Directions in Film and Television Production Studies, 14-15 April 2015, Bristol, UK.

Freeman, M (2014) 'Transmediating Tim Burton’s Gotham City: brand convergence, child audiences, and Batman: The Animated Series.' Networking Knowledge: Journal of the MeCCSA-PGN, 7 (1). pp. 41-54. ISSN 1755-9944

Freeman, M (2014) 'Hunting the Dark Knight: twenty-first century Batman' by Will Brooker and 'The James Bond phenomenon: a critical reader' edited by Christoph Lindner [book review].

Freeman, M (2014) 'Advertising the Yellow Brick Road: historicising the industrial emergence of transmedia storytelling.' International Journal of Communication, 8. pp. 2362-2381. ISSN 1932 – 8036

Freeman, M (2014) 'The Wonderful Game of Oz and Tarzan jigsaws: commodifying transmedia in early twentieth-century consumer culture.' Intensities: The Journal of Cult Media, 7. pp. 44-54. ISSN 1471-5031

Freeman, M (2013) 'Woman on top: postfeminism and the transformation narrative in Lois & Clark: The New Adventures of Superman.' In: Farghaly, N, ed. Examining Lois Lane: the scoop on Superman’s sweetheart. The Scarecrow Press, Lanham, pp. 189-210. ISBN 9780810892361

Freeman, M (2013) Following the Yellow Brick Road: child audiences, L. Frank Baum’s Land of Oz, and the historical origins of transmedia storytelling. In: XXV International Association for Media and History Conference: Childhood and the Media, 17-20 July 2013, University of Leicester, UK.

Freeman, M (2013) Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling. In: International Communication Association Annual Conference – Transmedia Storytelling: Theories, Methods and Research Strategies, 17-21 June 2013, Hilton Metropole London, UK.

Freeman, M (2013) Adapting expansion: L. Frank Baum and adaptation as the origins of transmedia. In: Adventures in Textuality: Adaptation in the Twenty-First Century, 3-4 April 2013, University of Sunderland, UK.

Freeman, M (2013) 'Why doesn't Hannibal kill Clarice? The philosophy of a monstrous romantic in Hannibal.' In: Barkman, A, King, N and Barkman, A, eds. The culture and philosophy of Ridley Scott. Lexington Books, Lanham, pp. 219-230. ISBN 9781498511773

Freeman, M (2013) Across the rainbow: L. Frank Baum’s Land of Oz as the historical origins of transmedia storytelling. In: Returning to Oz: The Afterlife of Dorothy, 7 February 2013, International Anthony Burgess Foundation, Manchester, UK.

Freeman, M (2012) Across the rainbow: the Land of Oz and the historical origins of transmedia storytelling. In: MeCCSA-PGN Conference, 17-18 September 2012, Loughborough University, UK.

Freeman, M (2012) Between the gaps and across the crevices: classical Hollywood, Superman, and the historical origins of transmedia storytelling. In: Alphaville Inaugural Conference: Cinema in the Interstices, 7-9 September 2012, University College Cork, Ireland.

Freeman, M (2012) Up, up and away: Superman, classical Hollywood, and the historical development of transmedia storytelling. In: Contemporary Screen Narratives: Storytelling’s Digital and Industrial Contexts, 17 May 2012, University of Nottingham, UK.

Freeman, M (2012) Who's monster?: Monsters, subjectivity, and the figure of the child in Doctor Who. In: Monsters: Subject, Object, Abject, 12-13 April 2012, Manchester Museum, Manchester, UK.