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Peter, R, Roshith, V ORCID: 0000-0002-2044-0789, Lawrence, S, Mona, A.E, Narayanan, K and Fathima, Y (2025) 'Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising.' Frontiers in Communication, 10. e155455.

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Roshith, V ORCID: 0000-0002-2044-0789, Peter, R, Mona, A.E, Lawrence, S, Narayanan, K and Yusaira, F (2026) 'Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising.' Frontiers in Communication, 11.